A NSW Government website

The product development lifecycle

Innovating from idea to market-ready

We're supporting clean technology innovation across the entire product development from research lifecycle, to overcoming the obstacles of investment right through to being market-ready.

Our support is accelerating the development of the new technologies we need to reach net zero.

Ideation

Generating clean technology ideas comes through identifying problems and opportunities, as well as addressing gaps in the market. This can involve:

  • market research
  • technology scouting
  • collaborating with experts to generate innovative concepts and approaches that assist in developing new clean technologies.

We recognise it is not easy to take a great idea to a commercial reality. That’s why we’re helping innovators who are starting out or looking to accelerate their idea with tools and networks to navigate the early stages of product development.

Our NSW Decarbonisation Innovation Hub is connecting government, industry and researchers to support and accelerate new clean technologies. We are also providing a free online training course to help you understand how to take your technology from idea to market. 

Find out how you can take advantage of this support and free training.

Figures taking abstract product across the 'Valley of Death'

Overcoming the challenge of investment

All new clean technologies face challenges during development. One of those obstacles to overcome is attracting investment. There are 2 clear funding gaps often referred to by industry as ‘valleys of death’.

Technological valley

The first valley is after the research phase and during the test-and-build phase. At this point, funding can be challenging to attract when there may be nothing tangible to show yet.

Commercialisation valley

The second valley occurs after the test-and-build phase during deployment. At this point, funding can also be difficult to attract amid the challenges of scaling up the solution and bringing it to market.

The key to overcoming these obstacles is to prove the new clean technology’s cost-effectiveness, efficiency, scalability and user experience. To help achieve this, we’re providing funding to help create a clean technology community in NSW. This community will bring together incubators, pre-accelerators and accelerators to work with clean technology start-ups and researchers.

Innovative product being prepared for market, abstract cartoon

Learn how you can join our clean technology community by applying for one of our upcoming grants.

 

Product development - in the lab

You may be interested in the clean technology projects we are supporting across the entire product development lifecycle. These are the first projects to join our community and represent a range of creative solutions that are helping to transition industries, businesses and communities to net zero.